Orad today announced that CBS Sports is using its MVP (Motion Video Play) graphics platform, deployed most recently during the broadcast of an NFL contest between the Cincinnati Bengals and New York Giants in late September. Because MVP is uniquely customizable, CBS was able to tailor its functions and features to create CBS Flomotion, which highlights play elements while they are in motion to help viewers understand exactly how players contributed to key plays.

KFAR-SABA, Israel — Sept. 23, 2008 — The millions of fans who watched the 41st U.S. Open tennis tournament on television this month saw more clearly what puts a top player on top because CBS Sports deployed Orad’s MVP (Motion Video Play) graphics system with Flow Motion. Flow Motion tracks onscreen objects and freezes action, using frame overlays to show the positions of objects such as players. For the U.S. Open, the system revealed quickly and clearly to viewers the frame-by-frame kinetics of the match, enabling ready understanding of the moves it takes to make a champion. Specifically, CBS used Flow Motion to track the distances players ran during volleys, as well as the path of a player or the ball on selected shots such as aces.

Orad today announced that Canada’s Global Television is relying on the company’s ProSet virtual studio solution in the second phase of a project set to deliver top quality local news to widely dispersed local markets across Canada.

Orad today announced that it will unveil Interact, a new 3D HD/SD interactive graphics system, at IBC2008. Interact was designed to address the growing need for interactive graphics during live TV productions, and is an ideal solution for weather presentations, sports highlights, and election coverage.

Orad announced that it will be unveiling this IBC, Morpho 3D, its new 3D Character Generator.Staring at 15,000 Euro Morpho 3D is the first HD/SD 3D Character generator that provides true 3D graphic capabilities, presenting a shift in 3D graphics workflows. Morpho 3D is provided in a 2U rack mountable chassis and is extremely easy to operate.

KFAR-SABA, Israel — Aug. 19, 2008 — Hundreds of millions of viewers in China are experiencing the drama and excitement of the 2008 Olympic Games in Beijing on five CCTV stations relying on an array of HD broadcast graphics systems from Orad Hi-Tech Systems.